| 000 -LEADER | |
|---|---|
| fixed length control field | 00273nam a22001217a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789353433291 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Naresh K Malhotra |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Satyabhusan Dash |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research |
| Sub Title | An applied orientation |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 954 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Pearson |
| Withdrawn status | Lost status | Home library | Current library | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|
| CDST | CDST | 03/05/2022 | 658.83 MAL/MA | CDT1133 | Books |